SITUATION

We were contacted by a customer to search for a lighting provider. It was a chain of supermarkets of consumer goods. For this business, it is very profitable to offer a wide range of goods in small batches. Consumers want to shop for home in one place.
The task
Research the lighting market and form product groups.
Find a good cooperation offer. Price and speed of delivery are priority values for our customer.
Conclude a contract for long-term cooperation with our customer's chain of stores.
The solution to the problem
1
We conducted a marketing analysis of the lighting market. Customers choose lighting depending on power - 5-110 W and on the color of the lighting - warm, neutral, cold. According to these parameters, we formed a product matrix.
2
Next, we looked for a supplier. According to the product matrix, we found local manufacturer. And it was suitable for our client. Local placement made it possible to quickly deliver goods.
3
To begin with, we organized the purchase of a trial batch. When our client was convinced of the speed of delivery, we were able to conclude a contract for long-term cooperation.
Modern led lamps are 5 times more economical and their service life is much longer than conventional incandescent lamps. Our customer was able to increase the average purchase check by increasing the range of products. If you want to grow your business - send a request on the Fincraft Capital website.
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